Now this one carries legacy in its fibers. This is a tribute to my ancestor, John S. Rock, and a phrase that became a cultural cornerstone — this tee is history, heritage, and pride all in one.
Before it was a movement, before it was a chant, before it echoed through barbershops, classrooms, and stages around the world — it was a truth spoken by MY ancestor, John S. Rock, a true renaissance man and visionary that proclaimed this declaration during enslavement.
“Black is Beautiful.” – John S. Rock, March 1858
This tee is more than just style — it’s lineage. A personal tribute to MY ancestor but one of OUR greatest unsung heroes, John Stewart Rock — an educator, doctor, dentist, lawyer, abolitionist, and the first Black (indigenous) person admitted to the U.S. Supreme Court bar. A man who embodied brilliance in every form and passed down that legacy through blood and beyond.
Wearing this shirt is about reclaiming and rewriting our own narrative. It’s about honoring the truth that our melanin is majestic, our culture is divine, and our legacy is rich with excellence. It reminds us all that the phrase "Black is Beautiful" wasn’t born in the '60s — it was spoken in the face of bondage and became a prophecy of pride.
🩸 This design honors MY direct ancestor — but it belongs to all of US. Because one thing’s for certain and two things for sure… Black. Is. Beautiful.
Made with 100% ring-spun cotton, a lightweight fabric (4.5 oz/yd² (153 g/m²)), this unisex t-shirt feels like a bliss to wear all year round.
The classic fit with the crew neckline delivers a clean, versatile style that can match any occasion, whether it's formal or semi-formal. Made using ethically grown and harvested US cotton. Gildan is also a proud member of the US Cotton Trust Protocol ensuring ethical and sustainable means of production. The tee is certified by Oeko-Tex for safety and quality assurance.
Fabric blends:
Solid colors: 90% cotton, 10% polyester
